Vietri sul mare

This small town is the first amongst all those on the Amalfi Coast, coming from Salerno, its wonderful gateway, and for this reason it is considered “the coast’s first gem”.


It was founded by the Etruscans, who were succeeded by the Samnites, Lucani and finally the Romans, who gave it the name “Veteri”.
Since its birth Vietri has been known for its pottery, an art that found full development in the “German period”, between the two world wars. Artists, mostly Germans, moved here in search of a lower cost of living, and renewed the existing styles.

Among them we must remember Doelker, who invented the characteristic plastic representation of the donkey and Studemann, who founded “Fontana Limite”, the production of artistic majolica.
Vietri has dedicated two exhibition areas to this great tradition: the Museo della Ceramica Vietrese museum and the Museo Cargaleiro museum, which houses works by artists from all around the Mediterranean.


The area’s main monument is the Church of San Giovanni Battista, in which we find perfectly blended majolica, ceramics and marble decorations; its architecture is most certainly a perfect fusion of Romanesque, Renaissance and Baroque styles.